
SERVICES
ESOPs that drive growth
Designed to align your team and keep them committed.

SERVICES
ESOPs that drive growth
Designed to align your team and keep them committed.

SERVICES
ESOPs that drive growth
Designed to align your team and keep them committed.
Sound familiar?
“We’re not getting the most out of our team.”
“We promised equity, but we never formalised it.”
“We’re losing good people.”
“We’re buried in legal and admin when we should be focused on growth.”
“How are we meant to afford big-firm fees?”


Sound familiar?
“We’re not getting the most out of our team.”
“We promised equity, but we never formalised it.”
“We’re losing good people.”
“We’re buried in legal and admin when we should be focused on growth.”
“How are we meant to afford big-firm fees?”


Sound familiar?
“We’re not getting the most out of our team.”
“We promised equity, but we never formalised it.”
“We’re losing good people.”
“We’re buried in legal and admin when we should be focused on growth.”
“How are we meant to afford big-firm fees?”


How an ESOP moves your business forward
01.
Retain and Attract Top Talent
02.
Reward Real Contribution
03.
Drive Performance
04.
Show Strength to Investors
05.
Create a Succession Path

How an ESOP moves your business forward
01.
Retain and Attract Top Talent
High-performers want to share in the upside. Without offering that, you risk losing them to competitors with better equity packages. Ownership gives your best people a reason to stay invested for the long haul.
02.
Reward Real Contribution
03.
Drive Performance
04.
Show Strength to Investors
05.
Create a Succession Path

How an ESOP moves your business forward
01.
Retain and Attract Top Talent
High-performers want to share in the upside. Without offering that, you risk losing them to competitors with better equity packages. Ownership gives your best people a reason to stay invested for the long haul.
02.
Reward Real Contribution
03.
Drive Performance
04.
Show Strength to Investors
05.
Create a Succession Path


Start where you are — build from there
ESOP PACKAGE
End-to-end support — from plan design through rollout and admin.
ESOP Audit
Review your existing ESOP, spot risks, and refine the design.
ESOP ALTERNATIVES
Explore other incentive schemes if equity isn’t the right step yet.
100+ projects delivered

Start where you are — build from there
ESOP PACKAGE
End-to-end support — from plan design through rollout and admin.
ESOP Audit
Review your existing ESOP, spot risks, and refine the design.
ESOP ALTERNATIVES
Explore other incentive schemes if equity isn’t the right step yet.
100+ projects delivered
TESTIMONIALS
In our clients' words
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme. His support helped us build the right foundation for our next phase of growth.”
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"We were fortunate to be referred to Brash Solutions. Combined with a very strong and current understanding of financial and legislative requirements, Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme. His support helped us build the right foundation for our next phase of growth.”
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"We were fortunate to be referred to Brash Solutions. Combined with a very strong and current understanding of financial and legislative requirements, Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme. His support helped us build the right foundation for our next phase of growth.”
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"We were fortunate to be referred to Brash Solutions. Combined with a very strong and current understanding of financial and legislative requirements, Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme. His support helped us build the right foundation for our next phase of growth.”
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"We were fortunate to be referred to Brash Solutions. Combined with a very strong and current understanding of financial and legislative requirements, Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
TESTIMONIALS
In our clients' words
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
"Tribeca first engaged the services of Nick Brash in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create.""
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
TESTIMONIALS
In our clients' words
"Tribeca first engaged the services of Brash Solutions in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
"Tribeca first engaged the services of Brash Solutions in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
"Tribeca first engaged the services of Brash Solutions in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
"Tribeca first engaged the services of Brash Solutions in 2005 to implement an employee share ownership program. We found him to be an expert in this specialised line of work, a lawyer who speaks in plain English and someone who is very receptive to questions. Over the years we have engaged Nick on a number of occasions for employee share ownership plan related issues and I would highly recommend Nick to anyone."
"Nick was amazing throughout this whole project. He kept it simple and helped us focus on the end goal while making sure all legal requirements were met so we don’t have issues later down the path. A pleasurable experience for such a challenging topic."
"Brash Solutions has delivered our organisation a clear, professional and compliant employee share ownership plan and overall incentive strategy for a very competitive fee. I have no hesitation in recommending Brash Solutions to other organisations seeking similar assistance and services."
"Thanks for your help with Employee Satisfaction & Productivity at Pickering Joinery. Since you came, employee morale has improved and our key people are ‘switched on’ and functioning really well. Whatever you did worked, and like I said to you, it was the best money I’ve ever spent! I look forward to working with you now to consolidate the new more positive working environment you’ve helped us to create."
“At a time when we couldn’t afford a full-time legal counsel or CFO, Nick effectively filled these roles – bringing big-firm expertise with the flexibility and affordability that startups like ours need. He helped us set up a fair and tax-effective structure for investor contributions, an employee share plan, key supplier and distribution agreements, a convertible note raise, an upgrade to our constitution, and an executive bonus scheme.”
About esops
What's an ESOP?
An employee share ownership plan (ESOP) gives your team an ownership interest in the business — aligning effort, outcomes, and reward.
We also work with founders and CEOs on other incentive models — like profit-sharing, gain-sharing, or tailored bonus schemes — suited to the company’s stage and goals.



Where ESOPs go wrong
Get the design wrong, and an ESOP creates more problems than it solves.
Here are the most common pitfalls we see:
Plan design
Template ESOPs ignore your reality
The wrong balance between skin in the game and safety nets
Equity held by ex-employees creates long-term drag
No liquidity means no real incentive
Most advisers miss the human element
Plan implementation
Fees spiral when too many advisors get involved
Over-engineered plans nobody understands
Tax-effective, without ATO red flags

Where ESOPs go wrong
Get the design wrong, and an ESOP creates more problems than it solves.
Here are the most common pitfalls we see:
Plan design
Template ESOPs ignore your reality
The wrong balance between skin in the game and safety nets
Equity held by ex-employees creates long-term drag
No liquidity means no real incentive
Most advisers miss the human element
Plan implementation
Fees spiral when too many advisors get involved
Over-engineered plans nobody understands
Tax-effective, without ATO red flags

Where ESOPs go wrong
Get the design wrong, and an ESOP creates more problems than it solves.
Here are the most common pitfalls we see:
Plan design
Template ESOPs ignore your reality
The wrong balance between skin in the game and safety nets
Equity held by ex-employees creates long-term drag
No liquidity means no real incentive
Most advisers miss the human element
Plan implementation
Fees spiral when too many advisors get involved
Over-engineered plans nobody understands
Tax-effective, without ATO red flags

Frequently asked questions
Do ESOPs actually improve business performance?
How long does the process take?
We already have an ESOP — can you review or improve it?
What else can I do to motivate my employees?
What support do you offer after the ESOP is launched?
It's too early for us to share ownership with employees — are there other incentive schemes we should consider?
We’re not raising capital yet — is it too early to be thinking about an ESOP?
Why wouldn’t I just use an online tool or template? Why is specialised advice needed?
When is the right time to get in touch?
Frequently asked questions
Do ESOPs actually improve business performance?
How long does the process take?
We already have an ESOP — can you review or improve it?
What else can I do to motivate my employees?
What support do you offer after the ESOP is launched?
It's too early for us to share ownership with employees — are there other incentive schemes we should consider?
We’re not raising capital yet — is it too early to be thinking about an ESOP?
Why wouldn’t I just use an online tool or template? Why is specialised advice needed?
When is the right time to get in touch?
Frequently asked questions
Do ESOPs actually improve business performance?
How long does the process take?
We already have an ESOP — can you review or improve it?
What else can I do to motivate my employees?
What support do you offer after the ESOP is launched?
It's too early for us to share ownership with employees — are there other incentive schemes we should consider?
We’re not raising capital yet — is it too early to be thinking about an ESOP?
Why wouldn’t I just use an online tool or template? Why is specialised advice needed?
When is the right time to get in touch?

Start with a conversation
Let's find out if we're the right fit to work together.

Start with a conversation
Let's find out if we're the right fit to work together.

Start with a conversation
Let's find out if we're the right fit to work together.